5 Reasons You Should Consider Creating Multiple Websites

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Photo by Igor Miske on Unsplash

Before you scream ‘BUT I HAVEN’T GOT TIME’ at me, yeah, I know. Starting a niche website can be a massive, stressful undertaking if you’re new to it.

All that keyword research, niche research and actually writing the articles is hardly a stroll in the park.

But PLEASE hear me out.

I don’t even want to convince you that you need to start another niche site, I just need you to know that it’s an option.

There is no law out there dictating thou shalt only have one active domain at a time.

At least, I don’t think there is.

So, why am I so passionate about this?

Because I spent too much time navigating content mills and pitching and too little time writing until I discovered niche sites. No, it’s not easy, but it’s a great way for writers to make a living (and not a pitch in sight. Not even a cheeky guest post).

Ok, ok, this one is kind of cheating, because OF COURSE it takes a hell of a lot of time and work to get a website from the start-up phase to a point that it’s turning a profit.

But if you’ve picked an evergreen niche that’s making decent income without you having to do too much do it, why not?

Because once your website has some traction, it doesn’t require hours of upkeep a day. Even if I write one new article five days a week for my website, that’ll take, what? A maximum of three hours a day?

Besides, if you can create one successful website, what’s stopping you from making another?

This does suggest that your main traffic is organic (rather than social media), but that's preferable to social media in my eyes anyway, simply because it’s pretty much set it and forget it.

The idea here is that whilst you’re building Website no.2, Website no. 1 is just sitting there, earning its keep. Sure, add the odd new post and keep on top of updating plugins and replying to comments, but other that than, leave it be whilst you concentrate on other projects.

Whilst I was diligently beavering away at my first ‘proper’ website, I had a few doubts that it’d work. Almost all the articles I’d read suggested that Pinterest is the best way to get eyes on your site.

I’d tried that. I don’t have time for if. If I could get traffic exclusively by creating content, I’d be one happy bunny. It worked. It took a few months but it worked. I have around 6k page views a day, and all I do is write content.

But still, I felt like an element of luck had been involved. The pandemic definitely drove the surge in interest in plans. I wanted to repeat the process with a different niche, and test my methods.

So far, we seem to be on track, and it’s pretty exciting (I don’t get out much).

But what about those of you that haven’t even made a start on Website no. 1?

One of the reasons we give up on our niche sites is that we’re not that engaged with the material. We see that it hasn't made us millionaires within six months, so we move on to another niche. One that’s GUARANTEED to be a success.

Here’s the thing though: blogging is a patient person’s game. It’s completely normal to see 0 pageviews at six months and be earning a decent income by your blog’s second birthday.

It’s demotivating though, to work your arse off for all those months and get nothing in return. Especially when during that time you’ve been having second thoughts about your niche.

Don’t delete the old site and start again. Leave it where it is, and start website 2. And, when you get sick of website 2, start a third! Or go back to 1!

Once you hit six months or whatever, let your website sit (I like to have 50 articles at this point, but 30 is fine) whilst you get starting on another.

Website traffic (and therefore revenue) can ebb and flow for many reasons. Factors such as time of year, Google updates, or whether or not we’re on lockdown due to pandemics can have a massive impact on your traffic.

My main site fluctuates quite a bit depending on seasonality, and whilst it isn’t that big of a deal, since the good months and bad months balance out, it doesn’t do my anxiety any good when I see low numbers.

Having another website can help to spread your risk a bit.

My main site doesn’t have a lot of scope for paid products, which limits my potential earnings a bit. Whilst this doesn’t bother me at the moment (I don’t want to sell stuff just for the sake of it), it does rather leave me at the mercy of ad networks and affiliate programmes.

So, when I brainstorm potential niches for my next site, I make it a priority to pick something with scope for paid products.

I have a whole article on analysis paralysis that I’ll link below, but allowing yourself multiple niches can allow you to push past this first hurdle.

You don’t even need to actually start on a second website — you can do the keyword research and make lists of potential articles for several niches and then pick your favourite. Knowing that you have the idea for another niche ready to go can make picking your first niche seem like less of a big deal.

When I started my very first blog, I got FOMO big time. I love reading blogs (I think I’m the last person left that subscribes to Bloglovin’), and I have a lot of different interests that would make great websites.

But instead of starting multiple blogs, I’d just chop and change whenever I felt like I’d got an amazing niche idea.

Personal finance and blogging websites are the ones that used to cause me FOMO because it seemed like they got the biggest payouts. Affiliate commission and just the scope for monetisation was far bigger than for most other niches.

I wanted to be one of those bloggers posting a monthly income report that surpassed £20,000.

But those niches are INCREDIBLY difficult to get traction for because they’re super competitive.

I’d prefer to get my £20,000 a month by having 7 websites contributing £3,000 a month each.

(this is not the point I’m at now, but SOON).

Also, keeping my websites on the smaller side means I don’t have to think about hiring VAs or writers or anything. I have no issue with hiring help per se, but it’d make doing my taxes more difficult, so no thanks.

Whilst all these reasons are valid ones for making multiple websites, in reality, there are only 2 main reasons that I started my second (and third, and fourth) niche sites.

The first is that I’m a very, very risk-averse person, so I’m desperate to diversify my income streams, and second, I like writing. A lot. But I get sick of writing exclusively about plants.

If I have a plethora (ok, that’s maybe too many) of sites to choose to write on, then every day I can, by and large, choose what I want to write about. As a writer, that would truly be living the dream.

Writer, blogger. Rabbit parent to one. Plant parent to many. Occasional runner, jigsaw puzzle enthusiast.

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