How to be authoritative without being an expert

and drive more traffic to your website

Image for post
Image for post
Photo by Chris Abney on Unsplash

1 — You don’t need to position yourself as an expert

2 — Show them how you got the information

3 — Use stats

4 — Ask the experts

5 — Link to authoritative websites

6 — Have a nice website

In conclusion

Writer, blogger. Rabbit parent to one. Plant parent to many. Occasional runner, jigsaw puzzle enthusiast.

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