How to develop a content strategy for your blog

Planning the last post is as important as the first

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Photo by Sean O. on Unsplash

How many articles does your blog need?

First, you need to decide how many blog post you’re going to have on your blog. This is pretty niche-specific. If you have really narrow niche and don’t have much in the way of competition, you could get away with as few as 30 blog posts.

What articles should I write?

Keyword research is a skill, and you will improve over time. However, I ould still recommending trying to pick all say, 150, post topics before you begin.

Keyword research

I would start with a blank page and try to come up with 100 possible ideas for blog posts. Then go to google and plug the topics in. Using those results comes up with a keyword that you think you might be able to rank for.


Set an evening aside to scroll through Quora to see what questions people are asking related to your niche, and then put them in Google and have a look what crops up. Can you beat it?

Competitor analysis

When you’re doing your google keyword research, you’ll probably notice the same people cropping up again and again. Click through to their sites and read their articles. See if they have any that seem a bit crappy — can you write a better article than them?

Have you covered everything?

Once you have your list of 150 article ideas, read through each one. Could someone totally new to your niche find out everything they need to know?

Now you can start writing your articles

It can be overwhelming, having 150 articles ready to be written, but I find it removes some of the stress.

What happens when you get to the end?

Weeell, it depends. If it turns out you’re sick of your niche and never want to see it again, cool. Leave your site up but don’t touch it. Wait a year, whack some ads on it and hope it makes you a millionaire.


I hope this was helpful and makes creating a blog seem a bit less overwhelming.

Writer, blogger. Rabbit parent to one. Plant parent to many. Occasional runner, jigsaw puzzle enthusiast.

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