Is blog commenting dead?
Why the popular blog promotion strategy can be a huge waste of time
This will be a short post, but I think an important one.
The blog commenting strategy
The blog commenting strategy was heralded by many as an easy way to get traffic, backlinks, and create a community.
All good things, I’m sure you’ll agree.
But, as happens with all sure-fire blog promotion strategies, we all started mindlessly spamming.
‘Def gonna try this!’
Etc etc etc.
We spoiled it. Like we spoiled Pinterest and Facebook. We absolutely butchered Stumbleupon.
Bloggers just can’t have nice things.
Why did this happen?
We spammed. So we didn’t create communities, which is arguably the only really benefit you get from blog commenting.
Is one backlink from the comment section really gonna make your blog viral?
Does Google even count links from comments any more?
And as for traffic, it’s absolutely not worth it.
You’d have to have a really compelling comment to earn a click, and ‘so cute’ just ain’t it.
Can blog commenting still work?
Yes, I think so, and I’ve rustled up some tips to help you.
The rules are simple: only comment if you have something to say. And if you don’t have anything nice to say DON’T SAY ANYTHING.
Broaden your commenting scope
You don’t need to just stick to blogs.
Comment on youtube videos, Reddit and question and answer sites like Quora. Maybe Twitter and Facebook.
This isn’t about promotion, though by all means add a link to your site in your bio.
Make a name or yourself providing helpful, kind comments that have value to the reader. Do. Not. Add. Superfluous. Links.
Provide your information for free. If it’s good content, people will Google you. Your job is to provide information to other people – not to con them into clicking your link.
A great technique is myth-dispelling. Search for threads on common misconceptions in your niche, for example, a lot of people think all house plants need to be in the window/watered every week/repotted immediately.
Don’t tease. Give full answers. You can do it in front of the TV in the evening, whilst drinking your morning coffee when you’re skiving at work.
Don’t be mean or condescending either. Phrases like ‘in my experience’ or ‘perhaps you could try’ are better than ‘that’s the worst advice I’ve ever heard’.
Find big publications
I comment on blogs like Apartment Therapy because they post a lot of information about houseplants, some of which I disagree with. People reading those posts may find my content helpful, so it could be a lucrative strategy.
I say could be, because I maybe comment once a month. I’m definitely playing the long/lazy game. Maybe in 20 years, it’ll pay off.
What blog commenting is not
A short term strategy.
But few good promotion strategies are. This is all about building up your reputation and becoming the go-to expert in your field.
Absolutely don’t use blog commenting as a form of procrastination. Separate your article writing time from your blog commenting time.