Is building your email list that important?

Photo by Austin Distel on Unsplash

I have a controversial opinion on building email lists, in that I don’t think they’re all that important. Not any more, and not for everyone.

Email lists can have their place, I’m sure. I just object to how they lauded as being the most important thing to grow, and I disagree.

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Caroline Cocker

Caroline Cocker

Writer, blogger. Rabbit parent to one. Plant parent to many. Occasional runner, jigsaw puzzle enthusiast.